Monday, June 1, 2015

June 2015 Theme Day: Stylish


A stylish woman on a poster painted in the 30s by Franz Josef Lenhart.
(photographed on an exhibition in Innichen / San Candido)


Franz Josef Lenhart originated from Kufstein (Austria), studied in Vienna and Florence and in 1922 settled in Merano as a young graphic designer.
Just two years later he achieved a breakthrough with his poster for ENIT, the Italian national tourism agency. His "Visitate le Dolomiti" soon appeared all over Italy.
By 1930 at the latest Lehnart had discovered his own style: In the background mountains were usually visible, while in the foreground appeared dynamic skiers or elegant women radiating strongly erotic tones.
Lehhart's posters showed South Tyrol not as the land of Andreas Hofer, but as a sophisticated leisure paradise. Lenhart originals soon became sought-after rarities. In the 20 years between the wars, Lenhart produced over 100 tourist posters
 

Each 1st day of the month is "Theme Day" of the City Daily Photo Community.
Click here to view thumbnails for all participants.

15 comments:

Halcyon said...

Fantastic choice for the theme day! Very stylish, indeed!

Merisi said...

Very stylish and quite sexy for the 1930s! :-)

VP said...

I agree with Merisi!

Revrunner said...

Brilliant!

EG CameraGirl said...

Perfect choice for the theme!

PerthDailyPhoto said...

Tres stylish posters Karl.. I think they were quite 'racy' back in the 1920/30's :)

Tanya Breese said...

what a great poster and wow, that's a short skirt for the 30's!

Sharon Anck said...

Lenhart had quite a successful career!

Lowell said...

I love it! Great post for the theme!

Chrissy Brand said...

Fabulous, I do like 1930's art style.

Stuart said...

Now this fellow knew style. Perfect post for today.

cieldequimper said...

Mit den 30er Jahren kann eigentlich nicht viel schief gehen... d. h. für Stil! Ansonsten ist ja ziemlich viel schief gegangen!

RedPat said...

I love this choice for the theme, Karl!

William Kendall said...

I do like the poster's style, Karl!

Jack said...

Ah, yes! Very stylish! I adore travel posters from the 1920s into the 1930s. I have five on my walls in Florida. They fit the high ceilings perfectly and always remind me of places I have visited and loved.

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