Monday, June 1, 2015

June 2015 Theme Day: Stylish


A stylish woman on a poster painted in the 30s by Franz Josef Lenhart.
(photographed on an exhibition in Innichen / San Candido)


Franz Josef Lenhart originated from Kufstein (Austria), studied in Vienna and Florence and in 1922 settled in Merano as a young graphic designer.
Just two years later he achieved a breakthrough with his poster for ENIT, the Italian national tourism agency. His "Visitate le Dolomiti" soon appeared all over Italy.
By 1930 at the latest Lehnart had discovered his own style: In the background mountains were usually visible, while in the foreground appeared dynamic skiers or elegant women radiating strongly erotic tones.
Lehhart's posters showed South Tyrol not as the land of Andreas Hofer, but as a sophisticated leisure paradise. Lenhart originals soon became sought-after rarities. In the 20 years between the wars, Lenhart produced over 100 tourist posters
 

Each 1st day of the month is "Theme Day" of the City Daily Photo Community.
Click here to view thumbnails for all participants.

15 comments:

  1. Fantastic choice for the theme day! Very stylish, indeed!

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  2. Very stylish and quite sexy for the 1930s! :-)

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  3. Tres stylish posters Karl.. I think they were quite 'racy' back in the 1920/30's :)

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  4. what a great poster and wow, that's a short skirt for the 30's!

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  5. Lenhart had quite a successful career!

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  6. I love it! Great post for the theme!

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  7. Fabulous, I do like 1930's art style.

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  8. Now this fellow knew style. Perfect post for today.

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  9. Mit den 30er Jahren kann eigentlich nicht viel schief gehen... d. h. für Stil! Ansonsten ist ja ziemlich viel schief gegangen!

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  10. I love this choice for the theme, Karl!

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  11. I do like the poster's style, Karl!

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  12. Ah, yes! Very stylish! I adore travel posters from the 1920s into the 1930s. I have five on my walls in Florida. They fit the high ceilings perfectly and always remind me of places I have visited and loved.

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